Informational Design

Kentucky Horse Park

While designing the homepage for the Kentucky Horse Park, I wanted to reimagine the fun things that are available to all of the people who come to visit. From researching about the farm, I wanted to design a homepage that still kept the feel of a farm style but also is more informative and interesting to look at. Bringing in a font with more character and a brighter palette should help resonate with a younger audience as the park searches for new target markets.